A logomarca

Benoît Heilbrunn
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Benoît Heilbrunn: EM - EMLyon Business School

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Abstract: A true signs of the times, a logo represents the identity of an organisation or brand. It plays a central federating role in a company's internal and external communication and helps in the profusion of symbols and society. The book explores the function of these symbols in contemporary society and the challenges linked to the creation of a logo and the management of a visual identity system.

Date: 2002-01-01
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Published in Editoria Unisinos, pp.144 P., 2002

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02298017

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