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Corporate and organizational identities: Integrating strategy, marketing, communication and organizational perspectives

Bertrand Moingeon and Guillaume Soenen
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Bertrand Moingeon: EM - EMLyon Business School

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Keywords: FRANCE; TELECOM (search for similar items in EconPapers)
Date: 2002-01-01
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Citations: View citations in EconPapers (10)

Published in Routledge, XVII + 201 p., 2002, 0-415-28205-5

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