Business-to-Business Marketing: Strategies and Implementation

Daniel Michel, Peter Naudé, Robert Salle and Jean-Paul Valla
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Daniel Michel: EM - EMLyon Business School

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Abstract: This book offers a wide set of methods adapted to the formulation of business-to-business marketing strategies. There are based on several years of consulting experience and research within the IMP group (International Marketing and Purchasing).

Date: 2002-10-01
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Published in Palgrave Macmillan, 469 p., 2002, 978-0-333-92195-1

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02298027

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