Consumer Kids: how big business is grooming our children for profit

Agnès Nairn and Ed Mayo
Additional contact information
Agnès Nairn: EM - EMLyon Business School

Post-Print from HAL

Abstract: This book will shock you. "Consumer Kids" shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities. It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers and why, above all, too much marketing makes you unhappy. This hard-hitting expose is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in.

Date: 2009-01-01
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Published in Constable, 378 p., 2009, 978-1845298807

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02298120

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().