La force des liens faibles peut-elle expliquer le processus d’achat des biens virtuels.Le cas des joueurs de MOBA

Hélène Yildiz () and Komivi Afawubo ()
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Hélène Yildiz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Komivi Afawubo: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2019-05-15
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Published in Congrès internaztional de l’AFM, 15-17 Mai, Havre, May 2019, Havre, France

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