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Géraldine Michel () and Emmanuelle Le Nagard ()
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Géraldine Michel: IAE Paris - Sorbonne Business School
Emmanuelle Le Nagard: ESSEC Business School

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Date: 2019-03
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Published in Décisions Marketing, 2019, ⟨10.7193/DM.093.05.09⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02307806

DOI: 10.7193/DM.093.05.09

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