Mieux comprendre les difficultés de développement du doggy bag en France: une analyse par l’approche des représentations sociales

Mohamed Akli Achabou, Sihem Dekhili and Didier Tagbata
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Mohamed Akli Achabou: IPAG Business School
Sihem Dekhili: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Didier Tagbata: UNICAEN - Université de Caen Normandie - NU - Normandie Université

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Abstract: To better understand the development constraints of the doggy bag in France: an analysis through the social represen- tations approach This article aims to understand the representations associated to the doggy bag and the way that they determine the adoption of such practice as a mean to halt food waste. Through a double approach relying on individuals interviews of French consumers and restaurant owners, this research identifies the obstacles to the adoption of the practice. Those curbs group around two segments: 1) material obstacles that relate to the low practicality of the doggy bag for the customer, to the sanitary risk, to the perceived lack of efficiency of the practice on an environmental aspect and to the cost of the packaging; and 2) the obstacles linked to culture and social norms. Results also allow identifying levers to foster the establishment of the doggy bag within the French territory.

Keywords: doggy bag; food waste; consumers’ perceptions; restaurant practices; social representations.; gaspillage alimentaire; perceptions des consommateurs; pratiques des restaurateurs; repré- sentations sociales. (search for similar items in EconPapers)
Date: 2019-01-09
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Published in Décisions Marketing, 2019, 92, pp.53-76. ⟨10.7193/DM.092.53.76⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02307815

DOI: 10.7193/DM.092.53.76

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