Quand le stylo résiste au clavier

Géraldine Michel () and Emmanuelle Le Nagard ()
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Géraldine Michel: IAE Paris - Sorbonne Business School
Emmanuelle Le Nagard: ESSEC Business School

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Date: 2018-07-06
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Published in Décisions Marketing, 2018, 90, pp.5-13. ⟨10.7193/DM.090.05.13⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02308040

DOI: 10.7193/DM.090.05.13

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