The impact of lived experience on the attendance of an event: lessons learnt from the Strasbourg Christmas Market

Impact de l’expérience vécue sur la fréquentation d’un évènement: les leçons du marché de Noël de Strasbourg

Herbert Castéran () and Claire Roederer ()
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Herbert Castéran: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School, EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Claire Roederer: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School, EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School

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Abstract: Based on a case study of the Strasbourg Christmas Market (SCM), both a tourist venue and a temporary trading area, this study establishes links between the different dimensions of an experience, perceptions of authenticity, visitor purchasing behavior, and attendance frequency patterns. We identify three classes of visitor based on their different feelings and logics. The same experiential context does not trigger the same experience from each visitor's perspective, nor does it result in the same visit frequency and behaviors regarding the event. The perception of market authenticity is central to the experience and explains attendance.

Keywords: Christmas market; Authenticity; Shopping experience; Dimensions of an experience; Latent classes; Mixed finite models; Marché de Noël; Authenticité; Expérience de shopping; Dimensions de l’expérience; Segmentation par classes latentes; Modèles mixtes finis (search for similar items in EconPapers)
Date: 2018-04
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Published in Décisions Marketing, 2018, 90, pp.91-110. ⟨10.7193/DM.090.91.110⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02308077

DOI: 10.7193/DM.090.91.110

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