L’effet « I can do it! »: le rôle du sentiment d’efficacité personnelle dans la satifaction à l’égard des aliments santé à orientation fonctionnelle

Aina Ravoniarison and Mathilde Gollety ()
Additional contact information
Aina Ravoniarison: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Mathilde Gollety: LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas

Post-Print from HAL

Abstract: The "I can do it!" effect: the role of personal self-efficacy in consumer satisfaction with functional food products This article aims to assess the role of the sense of personal self-efficacy (PSE) in the consumption of functional food products. Based on a study conducted on a sample of 664 consumers, we propose a PSE measurement scale adapted to the consumption of functional foods. The results reveal that personal self-efficacy plays a key role in predicting satisfaction, alongside perceived quality. PSE also mitigates the uncertainty perceptions induced by the purchasing and consumption of functional food products. PSE and perceived risk were used to derive a typology of three segments of functional food consumers. Strategies for the enhancement of PSE are suggested to improve the communication related to functional foods.

Keywords: personal self-efficacy; functional food products; health-enhancing consumption; food marketing; sentiment d’efficacité personnelle; auto-efficacité; aliments santé à orientation fonctionnelle; nutri- tion-santé; marketing agroalimentaire (search for similar items in EconPapers)
Date: 2017-05-15
References: Add references at CitEc
Citations:

Published in Décisions Marketing, 2017, 85, pp.29-47. ⟨10.7193/DM.085.29.47⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02308507

DOI: 10.7193/DM.085.29.47

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().