Les effets des m-services touristiques sur la proposition de valeur d’une ville

Arnaud Riviere () and Stéphane Bourliataux-Lajoinie ()
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Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: The effects of tourist m-services on a city's value proposition In an increasingly competitive environment between tourist destinations, more and more French cities intend to enrich their value proposition by introducing tourist mobile services (m-services). In order to analyze the effects of these m-services, the approach adopted in this article consists, through a qualitative study carried out with 28 French tourists, of transposing the perceived value framework to a city context. In contrast to the growing inte- rest of destinations for m-services and the academic considerations in tourist marketing, the results challenge in part the ability of tourist m-services to increase the city's value proposition, as perceived by tourists during the pre-travel stage.

Keywords: m-service; tourism; city; perceived value.; tourisme; ville; valeur perçue. (search for similar items in EconPapers)
Date: 2017-05-15
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Citations: View citations in EconPapers (1)

Published in Décisions Marketing, 2017, 85, pp.101-119. ⟨10.7193/DM.085.101.119⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02308540

DOI: 10.7193/DM.085.101.119

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