Luxe et développement durable: quelles sources de dissonance ?

Sihem Dekhili and Mohamed Akli Achabou
Additional contact information
Sihem Dekhili: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School

Post-Print from HAL

Abstract: Luxury and sustainable development: which sources of dissonance? Although we are living in a « sustainable development era » in Western societies, some recent studies launched a debate on the relevance of this issue in the case of luxury products. Findings from a qualitative method mobi- lizing individual interviews with 39 French consumers identify the sources of dissonance between luxury and sustainable development. The latter consist on three areas: the content of the construct (sharing, quality, rationa- lity, altruism), the environmental dimension (preservation of resources) and the social dimension (social equality, fair working conditions, animal welfare). Also, the results allow to precise the consumers' strategies to reduce the dissonance. Managerial recommendations are finally suggested for enterprises.

Keywords: consumers’ perception; dissonance; luxury products; sustainable development.; développement durable; perception des consommateurs; produits de luxe. (search for similar items in EconPapers)
Date: 2016-11-10
References: Add references at CitEc
Citations: View citations in EconPapers (6)

Published in Décisions Marketing, 2016, 83, pp.97-121. ⟨10.7193/DM.083.97.121⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02309280

DOI: 10.7193/DM.083.97.121

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD (hal@ccsd.cnrs.fr).