The digital social networks: exploring the mediating role of self extension in consumer attachment to social networks

Yassine El Bouchikhi
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Yassine El Bouchikhi: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: social network; digital experience (search for similar items in EconPapers)
Date: 2017
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Published in MBAcademy International Business Conference, 2017, Londres, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02309303

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