Le contexte comme amplificateur d’expérience: l’achat de produits monastiques en points de vente religieux

Marie-Catherine Paquier () and Sophie Morin-Delerm ()
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Marie-Catherine Paquier: EBS Paris - European Business School Paris, LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]
Sophie Morin-Delerm: LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Abstract: Context as an experience amplifier: the purchase of monastic products at religious points of sale This research explores the meeting of monastic suppliers and consumers through the prism of the buying expe- rience. Semi-structured interviews with buyers in physical and virtual religious points of sale show that societal and local contexts amplify the experience in the abbey store, while the e-experience seems devoid of contextual impregnation. Thus, the capacity of the abbey store to transfer meaning encourages the monastic managers to accentuate ambience factors and to improve the potential of immersion of merchant websites, consistent with the heritage of monasteries. The virtual channel could extend customers' attachment to the physical monastic place.

Keywords: shopping experience; distribution channel; monastic products; context; meaning transfer; expérience d’achat; canal de distribution; produits monastiques; contexte; transfert de sens (search for similar items in EconPapers)
Date: 2016-03-25
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Published in Décisions Marketing, 2016, 81, pp.9-26. ⟨10.7193/DM.081.09.26⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02309507

DOI: 10.7193/DM.081.09.26

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