L’étiquetage environnemental des produits et services: enjeux et défis

Agnès François-Lecompte () and Michel Gentric ()
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Agnès François-Lecompte: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Michel Gentric: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Abstract: Environmental labeling of products and services: issues and challenges In the field of sustainable development, a consumer's information about the environmental footprint of their purcheses represents a major issue which environmental labeling can address. This article presents to marke- ting researchers and managers the current state of reflections about environmental labeling. It sets out (1) the fundamental principles of this tool of marketing communication and its potential advantages. It then identifies (2) the challenges for successful implementation and offers (3) a chart incorporating the various factors in its deployment.

Keywords: environmental labeling; product environmental profile; product environmental footprint; marketing communication; consumer behavior.; étiquette environnementale; affichage environnemental; écoprofil; écolabel; communication marke- ting; comportement du consommateur. (search for similar items in EconPapers)
Date: 2016-03-25
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Published in Décisions Marketing, 2016, 81, pp.99-113. ⟨10.7193/DM.081.99.113⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02309522

DOI: 10.7193/DM.081.99.113

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