Le marketing des lieux de transit: le cas de l'aéroport

Jean-Baptiste Welté () and Lionel Ochs
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Jean-Baptiste Welté: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Abstract: Marketing of the transit spaces: the case of the airport This research investigates the relation between a transit place and passengers. Using an ethnomarketing metho dology in Charles de Gaulle airport, this article studies how the transit places are spaces of control but also of consumption. This research proposes an original model for transit marketing in these places of consumption: the transition offer, the expedition offer and the installation offer.

Keywords: airport; ethnomarketing; transit; community; aéroport; communauté (search for similar items in EconPapers)
Date: 2015-03
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Citations: View citations in EconPapers (1)

Published in Décisions Marketing, 2015, 77, pp.101-114. ⟨10.7193/DM.077.101.114⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02310809

DOI: 10.7193/DM.077.101.114

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