« Couvrez cette mort que je ne saurais voir »: du rapport singulier entre consommateurs seniors et objets d'occasion

Aurélie Dehling
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Aurélie Dehling: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Abstract: "Hide this death that I cannot bear to gaze upon": of the singular rapport between aging consumers and second- hand goods Today, second-hand purchasing is the primary emerging consumption trend: this article recommends observing and understanding the usage and attitudes of senior consumers, the engines of tomorrow's economy, with regard to this alternative means of consumption. After having demonstrated the singular nature of their usage and atti- tudes, this article holds up a mirror, to articulate, either positively or negatively, the relationship between objects and aging consumers. Recommendations are then detailed to help sector professionals maximize their second- hand offer's attractiveness among consumers aged 55 and over.

Keywords: mirror; second-hand market; aging; death; theory of terror management; effet-miroir; marché d’occasion; vieillissement; mort; théorie du management de la terreur (search for similar items in EconPapers)
Date: 2014-12
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Published in Décisions Marketing, 2014, 76, pp.47-60. ⟨10.7193/DM.076.47.60⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02310888

DOI: 10.7193/DM.076.47.60

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