Contractualisations, profit margin build-up and actions to valorize sea food: from producer to retailer

Stéphane Gouin (), Erwan Charles (), Jean-Pierre Boude () and . European Association of Fisheries Economists
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Stéphane Gouin: Économie et Sociologie Rurales - INRA - Institut National de la Recherche Agronomique, AGROCAMPUS OUEST
Erwan Charles: UBO - Université de Brest
Jean-Pierre Boude: Économie et Sociologie Rurales - INRA - Institut National de la Recherche Agronomique, AGROCAMPUS OUEST
. European Association of Fisheries Economists: EAFE - European Association of Fisheries Economists

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Abstract: The first part of this paper describes the on-going evolutions of contractualisation. The second part analyses the new marketing and commercial policies applied to sea food in the various French retail chains, profit margin make up and commercial valorisation in particular.

Keywords: food distribution; fish; statistical analysis; GRANDE DISTRIBUTION; CENTRALISATION; PECHE; GRANDE SURFACE; COMMERCE DE DETAIL; Contractualisation; marketing; distribution alimentaire; poisson; analyse statistique; commercialisation (search for similar items in EconPapers)
Date: 2003-05-15
Note: View the original document on HAL open archive server: https://hal.science/hal-02311402v1
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Published in 15th Annual Conference of the European Association of Fisheries Economists, European Association of Fisheries Economists (EAFE). FRA., May 2003, Brest, France. 6 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02311402

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