Relationships between producer and food retailer: Contractualisations, margin policies and product enhancement in the fishing sector

Stéphane Gouin (), Erwan Charles (), Jean-Pierre Boude () and . International Institute of Fisheries Economics And Trade
Additional contact information
Stéphane Gouin: Économie et Sociologie Rurales - INRA - Institut National de la Recherche Agronomique, AGROCAMPUS OUEST
Erwan Charles: UBO - Université de Brest
Jean-Pierre Boude: Économie et Sociologie Rurales - INRA - Institut National de la Recherche Agronomique, AGROCAMPUS OUEST
. International Institute of Fisheries Economics And Trade: IIFET - International Institute of Fisheries Economics and Trade

Post-Print from HAL

Abstract: This study presents first of new involvement of the retailing industry in the fishing sector. It based its conclusions on two series of qualitative surveys jointly conducted by retail chains. The aim of the first qualitative survey, conducted in national and regional purchase centrals, was to identify and understand the procurement mechanisms applied by retail chains to seafoods and the marketing policies implemented and applied to their members. The second qualitative survey involved retail stores and tried to match the marketing mix of non-industrial fisheries produce with retail store commercial applications.

Keywords: fish; statistical analysis; marketing; APPROVISIONNEMENT; GRANDE DISTRIBUTION; CENTRALISATION; PECHE; GRANDE SURFACE; COMMERCE DE DETAIL; food distribution; distribution alimentaire; poisson; analyse statistique; commercialisation (search for similar items in EconPapers)
Date: 2004-07-26
Note: View the original document on HAL open archive server: https://hal.science/hal-02311414v1
References: Add references at CitEc
Citations:

Published in International Institute of Fisheries Economics and Trade Conference, International Institute of Fisheries Economics and Trade (IIFET). USA., Jul 2004, Tokyo, Japan. 12 p

Downloads: (external link)
https://hal.science/hal-02311414v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02311414

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().