Using neutral network analysis to uncover the trace effects of national culture
John F. Veiga,
Michael Lubatkin,
Roland Calori,
Philippe Véry and
Alex Tung
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John F. Veiga: UCONN - University of Connecticut
Michael Lubatkin: UCONN - University of Connecticut
Roland Calori: EM - EMLyon Business School
Philippe Véry: EDHEC - EDHEC Business School - UCL - Université catholique de Lille
Alex Tung: UCONN - University of Connecticut
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Abstract:
The primary objective of this paper is to demonstrate the usefulness of an artificial intelligence technique known as neural network analysis as an aid to uncovering the underlying patterns, or trace effects, of national culture. To make our case, we provide an application of the technique's pattern recognition capability utilizing survey data from top executives in French and British firms. We conclude by interpreting the trace effects found and encouraging the use of this tool by cross-cultural researchers in the future.
Date: 2000-06-01
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Citations: View citations in EconPapers (6)
Published in Journal of International Business Studies, 2000, 31 (2), 223-238 p. ⟨10.1057/palgrave.jibs.8490903⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02311647
DOI: 10.1057/palgrave.jibs.8490903
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