Marketing Relationnel: gérer la relation hors affaires par les rites

Bernard Cova and Robert Salle
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Bernard Cova: Bocconi University [Milan, Italy], ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris
Robert Salle: EM - EMLyon Business School

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Date: 2001-01-01
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Published in Revue Française de Gestion, 2001, 134, 27-37 p

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