Vente de solutions et marketing de projet: une même recherche d'intimité client pour une construction conjointe de l'offre et de la demande

Frank Azimont, Bernard Cova and Robert Salle
Additional contact information
Frank Azimont: EM - EMLyon Business School
Bernard Cova: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris
Robert Salle: EM - EMLyon Business School

Post-Print from HAL

Date: 1999-01-01
References: Add references at CitEc
Citations:

Published in Revue Française du Marketing, 1999, 173-174, 131-140 p

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02311718

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().