Incidence de la loi proxémique sur la perception de l'incertitude des PME

Olivier Torres and Gael Gueguen
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Olivier Torres: EM - EMLyon Business School, UM - Université de Montpellier
Gael Gueguen: UM - Université de Montpellier

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Abstract: Researches on SMEs underline the specificities of these structures leading to a particular management style. Nevertheless, how to define this specificity ? The thesis defended in this contribution is the following : SME's specificity consists in proximity. Many studies have shown that SMEs prefer to maintain proxemic relations through their manager. In this article, we aim to refine our vision, trying to show the impact of proximity on perceived uncertainty by SMEs. Based on a quantitative study of 239 SMEs and statistic exploratory analyses, we will try to apprehend following research suppositions : proximity reduces uncertainty, and proximity contributes to performance. The obtained results will lead us to evaluate the importance of proximity.

Keywords: PME; Proximité; Loi proxémique; Incertitude (search for similar items in EconPapers)
Date: 2008-01-01
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Published in Revue Internationale PME, 2008, 21 (1), 93-117 p. ⟨10.7202/038004ar⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02311796

DOI: 10.7202/038004ar

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