Project Marketing: um caso particular de marketing de relacionamento em B2B?

Bernard Cova and Robert Salle
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Bernard Cova: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris, Bocconi University [Milan, Italy]
Robert Salle: EM - EMLyon Business School

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Date: 2002-01-01
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Published in Marketing Industrial, 2002, 20, 48-57 p

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