Le| Viagra: Création d'une opportunité et performation d'un marché

Gilles Marion
Additional contact information
Gilles Marion: EM - EMLyon Business School

Post-Print from HAL

Abstract: Two factors stand out in the development of Viagra: the creation of an opportunity and market performance per-formatives (in the linguistics sense). The first draws attention to the effect of serendipity in breakthroughs. The second highlights the efforts made to format the market--in particular by announcements prior to the product's release--as as to establish a new interpretation of the situation.

Date: 2009-01-01
References: Add references at CitEc
Citations:

Published in Gérer et Comprendre. Annales des Mines, 2009, 95, pp.35-45 P

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02311829

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().