L’émergence de la valeur d’usage et l’"agentivité" des objets matériels

Gilles Marion
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Gilles Marion: EM - EMLyon Business School

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Abstract: Cet article examine le processus d'émergence de la valeur d'usage. Après le rappel de la distinction entre valeur d'échange et valeur d'usage, il montre que cette dernière émerge de la relation interactive entre les possibilités d'action d'un objet et la compétence d'un sujet. Tout objet apparaît comme un médiateur entre le monde naturel et la sensibilité d'un sujet et, de ce point de vue, il est doté d'une agentivité. Il peut « faire faire » des actes à un sujet, cadrer son action et, ce faisant, il peut le configurer. Quelques conséquences de cette perspective sur le travail de conception sont examinées.This paper looks at the emergence process of use value. First we draw the distinction between the exchange value of objects and their value in use. Then we show that use value emerges from the interactive relationships between the objects' action possibilities and the subjects' competence. Any object is regarded as a mediator between the natural world and the subjects' sensitivity. From that point of view it is endowed with an agency. It can "make something happen", it can frame subjects' action and, by doing so, it can shape subjects. Some consequences of this perspective on the job of designers are considered.

Keywords: valeur d’usage; agentivité; valeur d’échange; objets; marketing; use value; agency; exchange value; objects (search for similar items in EconPapers)
Date: 2017-05-01
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Published in Revue Française de Gestion, 2017, 43 (265), 71-91 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312018

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