Alternative food consumption (AFC): idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers

Wided Batat, Paula Peter, Handan Vicdan, Valerie Manna, Ebru Ulusoy, Emre Ulusoy and Soonkwan Hong
Additional contact information
Wided Batat: UL2 - Université Lumière - Lyon 2
Paula Peter: SDSU - San Diego State University
Handan Vicdan: EM - EMLyon Business School
Valerie Manna: Lincoln University [Nouvelle-Zélande]
Emre Ulusoy: YSU - Youngstown State University
Soonkwan Hong: MTU - Michigan Technological University

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Abstract: This paper explores the factors that drive consumer demands for alternative food consumption (AFC) options in western society (i.e. plant-based, organic and local diets) as means to achieve sustainability and a state of food well-being. Specifically, we propose a holistic framework in order to identify factors that influence its adoption: idiocentric (functional, ideological and experiential) and allocentric (situational, sociocultural and institutional). The proposed framework provides a basis for discussion on how marketing can contribute to the establishment of AFC in western society and contribute to sustainability and food-well-being among low socio-economic status (SES) consumers. Marketing and public policy implications of this framework are discussed in light of food consumption by low SES consumers, a target particularly vulnerable to flawed states of food well-being.

Keywords: Alternative food consumption (AFC); low SES; food well-being; policy; marketing; allocentric and idiocentric factors (search for similar items in EconPapers)
Date: 2017-07-01
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Citations: View citations in EconPapers (3)

Published in Journal of Marketing Management, 2017, 33 (7-8), 580-601 p. ⟨10.1080/0267257X.2017.1289974⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312038

DOI: 10.1080/0267257X.2017.1289974

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