Acceptance and use of lecture capture system (LCS) in executive business studies: extending UTAUT2

Muhammad Shoaib Farooq, Maimoona Salam, Norizan Jaafar, Alain Fayolle, Kartinah Ayupp, Mirjana Radovic-Markovic and Ali Sajid
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Muhammad Shoaib Farooq: UNIMAS - University of Malaysia [Sarawak], UET - University of Engineering & Technology Lahore
Maimoona Salam: UNIMAS - University of Malaysia [Sarawak]
Norizan Jaafar: UNIMAS - University of Malaysia [Sarawak]
Alain Fayolle: EM - EMLyon Business School
Kartinah Ayupp: UNIMAS - University of Malaysia [Sarawak]
Mirjana Radovic-Markovic: University of Belgrade [Belgrade]
Ali Sajid: University of Lahore
Authors registered in the RePEc Author Service: Mirjana M. Radovic Markovic ()

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Abstract: Purpose - Adoption of latest technological advancements (e.g. lecture capture system) is a hallmark of market-driven private universities. Among many other distinguishing features, lecture capture system (LCS) is the one which is being offered to enhance the flexibility of learning environment for attracting executive business students. Majority of foreign universities are offering the facility of lecture capture system (LCS) to their students in offshore campuses established in Malaysia. Yet, very petite is known about perception and behaviour of executive business students towards acceptance and use of this facility. Therefore, in order to bridge the identified gap in academic literature, this study is an effort to explore the causal relationship between existing constructs of extended unified theory of acceptance and use of technology (UTAUT2), personal innovativeness (PI), intention and use behaviour towards lecture capture system (LCS). Moreover, this study is aimed to extend the extended unified theory of acceptance and use of technology (UTAUT2) by introducing a new variable namely personal innovativeness (PI) in the domain of information technology (IT). Design/methodology/approach - SmartPLS-3.2.3 was employed for data analysis and all PLS related calculations. For this purpose, a self-administered questionnaire was designed to collect data regarding acceptance and use behaviour towards lecture capture system (LCS). A sample size of 481 responses from executive business students, who were enrolled in offshore campuses of five selected foreign universities in Malaysia, was used for testing the proposed theoretical model.Findings - The results of structural equation modeling (SEM) revealed that, performance expectancy, effort expectancy, social influence, facilitating conditions, price value, hedonic motivation, habit and personal innovative (PI) in the domain of information technology (IT) have significant positive influence on acceptance and use of lecture capture system (LCS) in executive business students. Unique to this study is that, findings of this study have highlighted personal innovativeness (PI) in the domain of information technology (IT) as an important factor that affects intention and use behaviour towards lecture capture system (LCS) in executive business student. Practical implications - By validating and extending the extended unified theory of acceptance and use of technology (UTAUT2), findings of this study provide a number of practical implications along with a comprehensive, robust and useful framework for universities to successfully implement technological advancements, such as lecture capture system (LCS) to enhance overall learning outcomes. Originality/value - By investigating the factors determining acceptance and use of lecture capture system (LCS) in executive business students, using a partial least square (PLS) based structural equation modeling (SEM) approach, this study makes a sizeable theoretical, methodological and contextual contribution to the overall body of knowledge.

Keywords: Lecture Capture System (LCS); Interactive Learning; Extended Unified Theory of Acceptance and Use of Technology (UTAUT2); Technology Acceptance Model (TAM); Business Education; Partial Least Squares - Structural Equation Modeling (PLSSEM) (search for similar items in EconPapers)
Date: 2017-12-01
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Citations: View citations in EconPapers (7)

Published in International Journal of Interactive Technology and Smart Education, 2017, 14 (4), 329-348 p. ⟨10.1108/ITSE-06-2016-0015⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312087

DOI: 10.1108/ITSE-06-2016-0015

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