When New Product Development Fails in China: Mediating Effects of Voice Behavior and Learning from Failure

Bang Nguyen, Junsong Chen and David de Cremer
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Bang Nguyen: East China University of Science and Technology
Junsong Chen: East China University of Science and Technology
David de Cremer: CAM - University of Cambridge [UK]

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Abstract: This paper investigates conflicts following a new product development (NPD) failure. Conducted in a Chinese business setting, the study examines whether voice behaviour and learning from failure mediate the relationship between task- and emotional conflict emerging from NPD failure. Our findings indicate that voice behaviour and learning from failure are necessary to effectively reduce task and emotional conflict and thus to enhance future NPD. Specifically, it is revealed that emotional conflict leads to a reduced level; and that voice behaviour and learning from failure are significant mediators that influences the relationships between emotional and task conflicts with it.

Keywords: emotional conflict; learning from failure; new product development; task conflict; voice behaviour; China (search for similar items in EconPapers)
Date: 2017-07-01
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Published in Asia Pacific Business Review, 2017, 23 (4), 559-575 p. ⟨10.1080/13602381.2017.1339455⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312303

DOI: 10.1080/13602381.2017.1339455

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