How do creative genres emerge? The case of the Australian wine industry

Gregoire Croidieu (), Charles-Clemens Ruling and Amélie Boutinot
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Gregoire Croidieu: EESC-GEM Grenoble Ecole de Management
Charles-Clemens Ruling: EESC-GEM Grenoble Ecole de Management
Amélie Boutinot: EESC-GEM Grenoble Ecole de Management, ISG - ISG International Business School [Paris]

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Abstract: The present paper examines how a new, creative genre emerges out of a commodity-based industry. Building on the genre-emergence literature, the paper analyzes the Australian wine industry since the 1950s. Based on content analysis of a wide variety of sources, the study identifies four mechanisms that account for creative-genre emergence: shifting and layering of metrics, analogies with established creative industries and practices, resonance with society-level logics, and personification. The results contribute to the genre-emergence and creative-industries literatures.

Keywords: Genre emergence; Boundary formation; Creative industries; Production-of-culture perspective; Australian wine (search for similar items in EconPapers)
Date: 2016-07-01
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Citations: View citations in EconPapers (4)

Published in Journal of Business Research, 2016, 69 (7), 2334-2342 p. ⟨10.1016/j.jbusres.2015.10.002⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312381

DOI: 10.1016/j.jbusres.2015.10.002

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