Mundane resistance as a set of sensemaking/giving processes

Lionel Sitz
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Lionel Sitz: EM - EMLyon Business School

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Abstract: This research examines discursive manifestations of "mundane resistance». It uncovers the commonplace representations and social groupings used by consumers and presents resistance as a set of sensemaking and sensegiving processes. Finally resistancescape is discussed to apprehend the complex relationships consumers have with the market.

Date: 2009-04-01
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Published in Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi, 2009, 27 (4), pp.63-78 P

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312440

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