The positive power of the reviewing process

Agnès Nairn
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Agnès Nairn: EM - EMLyon Business School

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Abstract: This article presents the author's thoughts on the peer reviewing process in publishing. The author reflects on the community of marketing researchers and how peer reviews help them reach their goal of knowledge advancement. The author describes the review procedure, emphasizing the importance of timeliness, positivity, and reputation. Information is also provided on looking at research papers for their abstracts, backgrounds, literature reviews, research objectives and methodology, and conclusions based on findings.

Date: 2009-03-01
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Published in International Journal of Market Research, 2009, 51 (2), pp.149-151 P

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312451

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