Bla-bla-bla: video chat service on the Internet – a market feasibility study

Adam Lindgreen, Michael Antioco and Martin Wetzels
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Adam Lindgreen: TU/e - Eindhoven University of Technology [Eindhoven]
Michael Antioco: TU/e - Eindhoven University of Technology [Eindhoven]
Martin Wetzels: TU/e - Eindhoven University of Technology [Eindhoven]

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Abstract: The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current business market. Here interest lies in video chatting on the Internet. This is a type of service that adds video support to chatting using a Web cam and is gradually attracting more Internet users. The paper consists of a market feasibility study evaluating the potential commercialisation of a software program that enables the "cutting away" of the chatters from the original background filmed by the Web cam, and later re-integrates them into a new background. The software program could, therefore, be interesting for advertising companies.

Date: 2004-01-01
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Published in Qualitative Market Research, 2004, 7 (1), 20-33 p. ⟨10.1108/13522750410512859⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312528

DOI: 10.1108/13522750410512859

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