Stratégie marketing des projets industriels: le mariage anticipation-flexibilité
Florence Crespin-Mazet
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Florence Crespin-Mazet: EM - EMLyon Business School
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Date: 1993-04-01
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Published in les| Cahiers lyonnais de recherche en gestion, 1993, 14, 155-177 p
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312716
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