Le processus de révision de RAM: une comparaison internationale

Bernard Pras and Bernard Forgues ()
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Bernard Pras: ESSEC Business School
Bernard Forgues: Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres

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Abstract: Cet article compare le processus de révision de Recherche et Applications en Marketing à celui d'autres revues internationales, comme International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Reseach, Marketing Science. Il précise par ailleurs les évolutions des rubriques de Recherche et Applications en Marketing depuis l'origine de la revue'à maintenant

Date: 1992-01-01
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Published in Recherche et Applications en Marketing (French Edition), 1992, 7 (1), 3-18 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312811

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