 Lisibilité de l'environnement, management stratégique: éléments de recherche sur les PMIHugues Silvestre and
Regis Goujet
Post-Print from HAL Abstract: The strategic approach observed in small and medium-sized firms is greatly influenced by the turbulence which largely characterizes their context. As a consequence of this turbulence, managers have extreme difficulty in reading their environment and in positioning their firm within it. Basing ourselves on a qualitative study carried out with 45 small and medium-sized firms managers, we demonstrate how the manager reconstructs the environment around his firm. We present a possible analysis table of the small and medium-sized firms managers' strategic approach according to, on the one hand, the perceived degree of lisibility of their environment, and, on the other, their managerial behaviour. Finally, we suggest a more qualitative approach to the position concept based on the notion of role, which leads us to consider the importance in the small and medium-sized firm manager's strategic approach, of his area of lisibility; the meaning of the latter is explained in the text. Keywords: PMI; Dirigeant; Représentation de l'environnement; Complexité; Turbulence; Processus stratégique; Positionnement stratégique (search for similar items in EconPapers) Published in Revue Internationale PME, 1996, 9 (1), 61-78 p. ⟨10.7202/1008254ar⟩ There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312814 DOI: 10.7202/1008254ar Access Statistics for this paper More papers in Post-Print from HAL |
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