L'analyse de milieu au service du mode d'entrée à l'étranger: leçons de la grande industrie

Bernard Cova and Robert Salle
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Bernard Cova: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris, EM - EMLyon Business School
Robert Salle: EM - EMLyon Business School

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Date: 1996-01-01
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Published in Revue Française du Marketing, 1996, 157-158, 23-34 p

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