Conduçào de satisfaçào en business-to-business

Robert Salle
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Robert Salle: EM - EMLyon Business School

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Abstract: Numerosas são as empresas que atualmente tem recorrido a estudos para avaliar o nível de satisfação de seus clientes. Parece que essa tendência se afirma, tanto por parte das empresas de serviços, quanto por aquelas de bens industriais.

Date: 1996-01-01
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Published in Marketing Industrial, 1996, 2, pp.58-68 P

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312839

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