Project marketing: beyond competitive bidding strategies

Denis Bansard, Bernard Cova and Robert Salle
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Bernard Cova: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris
Robert Salle: EM - EMLyon Business School

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Date: 1993-01-01
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Citations: View citations in EconPapers (6)

Published in International Business Review, 1993, 2 (2), 125-141 p

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