L'évolution de la modélisation du comportement d'achat industriel: Panorama des nouveaux courants de recherche

Bernard Cova and Robert Salle
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Bernard Cova: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris
Robert Salle: EM - EMLyon Business School

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Date: 1992-01-01
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Published in Recherche et Application en Marketing (RAM), 1992, 7 (2), 83-106 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312852

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