The effects of real vs. virtual business planning as learning process

Alain Fayolle, Narjisse Lassas-Clerc and Azzédine Tounés
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Alain Fayolle: EM - EMLyon Business School
Narjisse Lassas-Clerc: EM - EMLyon Business School
Azzédine Tounés: ESC - Ecole Supérieure de Commerce Chambéry Savoie

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Abstract: Entrepreneurship is broadly taught nowadays and courses` content varies widely. However, teaching the production of a business plan (BP) remains one of the more popular curricula formats. Research identifies the development of a BP as being the most important course feature of entrepreneurship programs. It is commonly considered that a new venture should start with a carefully written BP. However, there is very few discussion about how business planning is taught nor empirical evidence on the effectiveness of BP as a pedagogical method. A formally written plan can be regarded as a practical way of experiencing the entrepreneurial process and building a firm.

Date: 2009-06-01
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Published in Frontiers of entrepreneurship research, 2009, 29 (4)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312864

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