Consumer Kids: the influence of the commercial world on our children

Agnès Nairn
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Agnès Nairn: EM - EMLyon Business School

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Abstract: Marketing to children is big business and the commercial world has become an integral part of young people's everyday lives This has raised concerns around the world, particularly by teachers who are faced with reconciling the values of profit-motivated consumption with those of socially-motivated education. This article considers some of the key issues and proposes an agenda for a robust, inclusive public debate.

Date: 2009-11-01
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Published in Education Review, 2009, 22 (1), pp.54-60 P

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02312911

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