How to manage alliances better than one at a time

Ulrich Wassmer, Pierre Dussauge and Marcel Planellas
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Ulrich Wassmer: EM - EMLyon Business School

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Abstract: Companies are remarkably myopic when they go about forming strategic partnerships. Systematizing the analysis process should produce more gain and less pain.

Date: 2010-04-01
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Published in MIT Sloan Management Review, 2010, 51 (3), pp.77-84 P

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