Innovation Processes in Emerging Markets: Empirical Evidence from the Indian Insurance Industry

Mohit Anand and Philippe Monin
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Mohit Anand: Fore School of Management
Philippe Monin: EM - EMLyon Business School

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Abstract: How do organizations innovate to respond to emerging market issues? Building on a multiple-case research design, we study four cases of innovation in the Indian insuranceindustry. In the first stage of our analysis, we identify seven innovation processes: Demystification, technologization, bundlization, indigenization, retailization, commoditization and segmentation. In the second stage, we find that these seven processes serve as generic responses to three typical issues: management of meanings and values, accessibility and affordability that firms face in emerging markets. Our findings contribute to a better understanding of innovation processes in emerging markets.

Keywords: assurance; Inde; innovation; services; marchés emergents; base de la pyramide (search for similar items in EconPapers)
Date: 2013-10-01
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Published in Management international = International management = Gestión internacional, 2013, 18 (1), 40-57 p. ⟨10.7202/1022219ar⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02313122

DOI: 10.7202/1022219ar

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