Introduction: Social media marketing and luxury brands

Michel Phan and Seong-Yeon Park
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Michel Phan: EM - EMLyon Business School

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Abstract: This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013.

Date: 2014-07-01
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Published in Journal of Global Fashion Marketing, 2014, 5 (3), pp.195-196 P

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02313199

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