Strategic ethnography 2.0: Four methods for advancing strategy process and practice research

Mikko Vesa and Eero Vaara
Additional contact information
Mikko Vesa: EM - EMLyon Business School

Post-Print from HAL

Abstract: Although slow to enter mainstream strategy research, ethnographic methods play an important role in studies of strategy processes and practices. In this article, however, we argue that the potential of "strategic ethnography" has not yet been fully realized. In particular, we maintain that there is a need to complement conventional non-participant, observation-based ethnography with other ethnographic methods. This leads us to suggest four methods that will help advance contemporary research in strategy processes and practices: auto-ethnography which can provide a better understanding of the lived experiences of different types of strategists in different settings; video-ethnography, which allows detailed analysis of strategic practices in their sociomaterial context; comparative ethnography, which enables comparison of processes and practices in different settings, and virtual ethnography, which will further our understanding of the virtual aspects of organizational strategy work.

Keywords: Fieldwork; qualitative methods; research design; strategic ethnography; strategy-as-practice (search for similar items in EconPapers)
Date: 2014-11-01
References: Add references at CitEc
Citations: View citations in EconPapers (10)

Published in Strategic Organization, 2014, 12 (4), pp.288-298 P

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02313234

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().