Videography in Consumer Research: Visions for a Method on the Rise

Kristine de Valck, Joonas Rokka and Joel Hietanen
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Kristine de Valck: HEC Paris - Ecole des Hautes Etudes Commerciales
Joonas Rokka: Helsinki School of Economics
Joel Hietanen: Helsinki School of Economics

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Abstract: Consumer researchers increasingly adopt the method of videography to study consumers and markets. In this paper we discuss how theory and practice in documentary film and visual ethnography may strengthen the use of this method. We test our insights on a videography about the paintball marketplace culture.

Date: 2009-04-01
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Published in Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi, 2009, 27 (4), 81-100 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02313352

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