Contributions of Design Thinking to Project Management in an Innovation Context

Sihem Ben Mahmoud Jouini, Christophe Midler and Philippe Silberzahn ()
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Sihem Ben Mahmoud Jouini: HEC Paris - Ecole des Hautes Etudes Commerciales, GREGHEC - Groupement de Recherche et d'Etudes en Gestion - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Christophe Midler: CRG I3 - Centre de recherche en gestion I3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Philippe Silberzahn: EM - EMLyon Business School

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Abstract: Researchers have long recognized that standard approaches to project management are ill-suited to address changes in the environment or business needs, particularly in innovative contexts characterized by uncertainty and complexity. Instead of being concerned with the efficient implementation of a deliberate strategy, a project in such a context becomes a process for strategy formulation. Three imperatives for project management arise as a result: managing the explorative phase, managing the involvement of stakeholders in the project, and managing the project in relation to the strategizing process of the firm. We propose that design thinking, a recent evolution in the field of design, can make some important contributions to these imperatives. Design thinking has been highlighted by practitioners as well as academia as a novel methodology that is potentially valuable for improving innovative outcomes, whether they are products, services, or strategies. We examine and articulate these possible contributions through 10 propositions that could form an agenda for future experimentation and empirical research on innovation project management.

Keywords: project management; design; innovation; uncertainty; design thinking (search for similar items in EconPapers)
Date: 2016-04-01
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Citations: View citations in EconPapers (13)

Published in Project Management Journal, 2016, 47 (2), 144-156 p. ⟨10.1002/pmj.21577⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02313406

DOI: 10.1002/pmj.21577

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