La conception de soi: une contribution à la littérature française en Marketing

Jouba Hmaida ()
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Jouba Hmaida: marketing - CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique

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Date: 2009-05-14
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Published in Congrès International de l' Association Française du Marketing, May 2009, Londres, Royaume-Uni

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