La co-construction d'une démarche de marketing territorial: une lecture des parties prenantes d'une marque partagée

Corinne Rochette () and Cédrine Zumbo-Lebrument ()
Additional contact information
Corinne Rochette: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]
Cédrine Zumbo-Lebrument: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre, ComSocs - Laboratoire Communication et Sociétés - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

Post-Print from HAL

Date: 2017-11
Note: View the original document on HAL open archive server: https://uca.hal.science/hal-02328069
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in revue française de marketing, 2017

Downloads: (external link)
https://uca.hal.science/hal-02328069/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02328069

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().